How to create an SEO friendly permalink on WordPress sites?

Until one owns a website, the importance of URLs is not much known. A URL is just considered as a substance used for sharing a page. It is apparently a sharing substance but has much more to it apart from sharing. Many know what a URL is but a permalink sounds like a technical jargon than just being an URL.

Before knowing how to shorten a permalink, one should know what exactly a permalink is?! Any webpage or an article page has a URL and is popularly known as a permalink having derived from the words ‘permanent’ and ‘link’. It is a blend of these two and means the same either. A permalink is a permanent link or URL of a webpage or a post on WordPress. The permalink remains unchanged for its entire tenure once the article is published. However, you can edit it in between. But the previously shared links go nowhere if the existing permalink is changed. It has to remain the same to be accessible to the users and to avoid broken links issues.

Which is a best permalink?

  • The shortest possible link is considered as the best link with keywords related to the website or the content. Suppose if we are writing about installing a whatsapp plugin with the title ‘ How to add free WhatsApp for WordPress websites?’, the appropriate permalink would be
  • A permalink with 80 characters or less is attractive to the experts. It is because, 80 characters of display is the approximately the maximum length search engines can display in the search results.
  • Experts suggest inclusion of the appropriate keywords in the permalink ranging between two and four that are relevant to the article.  
  • A permalink should speak about the article. The users and the search engines should instantly get an idea of what the article is going to tell by viewing its permalink. This apparently ranks the content upwards.

What are the No’s of a permalink?

It is a default setting in the WordPress or any other content management system to set a permalink if no effort is made by the user to edit it. And this is apparently a bad one sometimes including the entire title in it along with the website name. It can look like the following if left unedited. — I

But the most appropriate one or an SEO friendly one is

Needless to say that these do not suit a website that is in a pursuit of professional excellence. The first link on the above indicates the page number on which the post is published. To highlight, there are no keywords in it to be indexed by the search engines and don’t get a better ranking for obvious reasons.

Some URLs like the second one listed above has the date of publishing included in it. Even if the article is updated at the regular intervals, it has the initial date. It is inaccurate as well at the cost of being a longer permalink.

The third example takes the entire title in the link. Though it is better than the two links before, it is not the perfect one as it is longer than the desired limit with stop words in it. In a phrase of ‘how to install a whatsapp plugin’ containing 7 words, search engines only would want to read important words such as install, whatsapp and plugin. The rest of the words are all generic and add no value except occupying space in the link. To fix such issues, edit the URL to make it shorter to have purposeful keywords in it that actually describe the article. This saves lot of space and limits the URL within 80 characters with the benefits of search engine optimization.

How to Edit a Permalink?

It is very simple to edit a permalink on wordpress websites. Just click on the title after the post is published and there appears a boxed permalink having an option to EDIT besides the box.

Click on edit to change the link. Delete the unnecessary words in the default link that is too long to handle and customize it accordingly. Make sure it is below the 80 characters mark as suggested by SEO experts. Once the correction is done, click on SAVE besides the link box and that’s it. The shortest URL possible is customized.

There are even some plugins available in the WordPress repository that customizes the URL of a site. A site that posts a lot of content on regular basis can install such plugins as it is time taking to edit the URLs of every post and page. Once a plugin in installed, it will take care of the job on an everyday purpose. Examples of such plugins are Permalink Manager by Maciej Bis.

How to install a plugin Permalink Manager to shorten URLs? 

Go to the dashboard of your website – plugins – Add new – Search for Permalink Manager – Install – Activate

That’s it! The makers claim that the plugin helps the users in controlling the URL addresses of all the custom posts, posts and pages. It also helps the visitors to automatically redirect to the new custom URLs while they try to access the old permalinks. This leads to avoiding duplicated content or 404 errors.

A short URL or a custom permalink is one of the pre-requisites of healthy SEO practices to keep your site’s marketing practices more organized and search engines optimal. Follow this simple task to mark an online identity for your site with SEO in place.

Are SEO keywords necessary in an article?

Google's powerful Artificial Intelligence identifies the awkward stuffing of SEO keywords!
No particular strategy is a win-win strategy

Writing content for articles is not a new thing! Millions of articles were written by thousands of writers so far. But those writers never struggled for SEO keywords as the current generation writers do. It is because, earlier, articles were published in books, newspapers, magazines etc. The writers were free to choose their topics and patterns of writing as these print publications had no need to pass through search engine crawlers. It is actually sickening to STUFF inappropriate words in your article abruptly on the name of keywords to attract search engines and almost every writer feels this. It is just an obstacle to the flow of thoughts or words and the writers get restricted with keyword practices. But how far is it fair?

Why do search engines require keywords?

Google wants its users to get the right information for whatever topic they browse. It always wants to make the best article or a piece of content appear for the users. Google’s artificial intelligence (AI) is equipped in such a way that it almost thinks like a human being. Suppose, a user clicks on an article and quits it after a few seconds without completing the reading, Google understands that the article does not have the necessary stuff the user is looking for and it ranks down the article.

In the process of identifying the best content for users, Google tries to measure the relevance of the article to the title by checking the keyword density. Since Google’s AI cannot read and understand an article, it tries to pick the words matching the relevant keywords of the article. As far as Google’s AI has progressed, this is the best practice, isn’t it?

Can an article with keywords everywhere rank for sure?

The answer would be a big NO! There are web-admins who frame write-ups with stuffed keywords and LSI keywords although it doesn’t make sense just to attract search engine crawlers. But it is GOOGLE! It deciphers the ill intent and will penalize such practices. The big head needs uniqueness and identifies it basing on many associated elements such as bounce rate, average time spent etc. Few users read a write-up completely and it ranks the content up. Similarly, it never encourages plagiarism and pulls its wrath for such attempts.

Why are keywords and LSI keywords stuffed in content?

Online web businesses need visitors for user engagement on their sites. You know how difficult it is to market a product or a service these days. Few website managers follow all kinds of means to attract users. Customers are even engaged through Whatsapp as a platform through whatsapp plugins on websites. They stuff keywords everywhere to get into the crawl of search engines.  If the entire article is filled with keywords from beginning to the end, does it rank top? It doesn’t matter to the web big brother!! Google is aware that asymmetrically scattered keywords are usually part of genuine articles. In the urge of gaining more customers, web managers marketing people follow standard operating procedures to be SEO friendly.

It’s a simple fact that 100 articles posted on a particular topic won’t all of them be on top but marketing matters be it paid or organic. A highly ‘l stuff can only achieve potential leads or else unnecessarily increase the bounce rate.

How result oriented are the keyword finders?

I don’t mean to say that keywords are not required for an article. The right keyword at the right place to ascertain the right meaning to add value to customers’ interest! It apparently ranks up! Keywords should be an integral part of the article to communicate the actual topic to the reader. But they should not dominate the write-up just to attract the search engines.

Keyword finders have undoubtedly got value in finding appropriate keywords. But ultimately, the relevance of the article is a win-win strategy that never fades off. There is no particular strategy to earn readers’ interest. You need a genuine intent in posting the stuff in your client’s best interest.

A genuine article focusing on the title automatically has the right SEO keywords without artificially stuffing. English language experts drop their jaws reading those illegible pieces of framed words published on the name of articles. In spite of posting stuff to attract search engines, experts suggest posting meaningful content to add value to the users.


SEO keywords win the race but actual products and services grow your online businesses. So, choose your take wisely!!

Don’t forget to leave your feedback for this article as it has been written with no particular SEO strategies! Just a genuine intent to help the readers with the right approach!!

Is WordPress SEO friendly for building a website?

Search engines are equipped with premium artificial intelligence techniques enabling them to get the inside and out of the content posted on millions of websites. Search engines want to identify websites with the help of keywords that naturally support the content but not with awkwardly stuffed keywords meant just to get Google’s attention and support the content in no way. But for general people who have a question ‘Is WordPress SEO friendly’…..Yes, it is!!

Search engines are equipped with premium artificial intelligence techniques enabling them to get the inside and out of the content posted on millions of websites. Search engines want to identify websites with the help of keywords that naturally support the content but not with awkwardly stuffed keywords meant just to get Google’s attention and support the content in no way. But for general people who have a question ‘Is WordPress SEO friendly ’’…..Yes, it is!!

If posting organic content is a topic on its own, the viable question is whether content management platforms are promoting search engine friendly content or not!! Since 30 % of websites are powered by WordPress and that they know the quantum of emphasis on SEO, the CMS platforms themselves are equipped with SEO management. WordPress wants to make sure that the platform itself is competitive in the SEO rat race. However, every WordPress website is not a champion irrespective of its SEO induced content. As stated in the above paragraph, the content needs to be unique in ideology and style supported by a convincing SEO stuffing and then it goes gaga…..with proper marketing!

How is WordPress SEO friendly?

A WordPress enabled website itself has several advantages. Let’s focus on how WordPress supports SEO.

Headings, titles, categories and tags:

WordPress encourages its users to post titles in H1 tags to be easily picked up by search engines. The title and headings stuffed with key words explain the need for the content. All this can happen without the HTML tags and due to the inbuilt prevalence of SEO-friendliness. Hence, categories and tags along with titles rank the sites out.

Image optimization:

WordPress editor helps optimize images with meta descriptions, ALT tags and so on. 

SEO compatible permalinks:

Links or the URLs can be changed in WordPress sites according to the available keywords search engines can identify with. Permalinks are allowed in WordPress sites and the admin can regulate the content of the link.

HTML pages are SEO friendly

It is an evident fact that PHP is the platform in which the majority of the codes are written. HTML pages are written in WordPress to attract SEO. HTML5 has been powering the new generation WordPress themes with the features it offers and is easy for search engines.

Simplified content creation:

As web-marketing teams popularly quote that “content is the king”, it makes websites stand-out when search engines recognize a site. To put it in a nutshell, WordPress makes it easy to create content with the help of some tools. Seo friendly WordPress themes make it possible to enhance the content value with an appeal. 

HTML pages create a huge difference when it comes to attracting Search engine optimization. WordPress sites often use these pages to get into ranking as they turn SEO friendly once they are on WordPress. If the content is organic with natural keywords, the site may get organic traffic too owing to the artificial intelligence techniques.