How to create an SEO friendly permalink on WordPress sites?

Until one owns a website, the importance of URLs is not much known. A URL is just considered as a substance used for sharing a page. It is apparently a sharing substance but has much more to it apart from sharing. Many know what a URL is but a permalink sounds like a technical jargon than just being an URL.

Before knowing how to shorten a permalink, one should know what exactly a permalink is?! Any webpage or an article page has a URL and is popularly known as a permalink having derived from the words ‘permanent’ and ‘link’. It is a blend of these two and means the same either. A permalink is a permanent link or URL of a webpage or a post on WordPress. The permalink remains unchanged for its entire tenure once the article is published. However, you can edit it in between. But the previously shared links go nowhere if the existing permalink is changed. It has to remain the same to be accessible to the users and to avoid broken links issues.

Which is a best permalink?

  • The shortest possible link is considered as the best link with keywords related to the website or the content. Suppose if we are writing about installing a whatsapp plugin with the title ‘ How to add free WhatsApp for WordPress websites?’, the appropriate permalink would be  https://holithemes.com/add-free-whatsapp-on-wordpress-sites/
  • A permalink with 80 characters or less is attractive to the experts. It is because, 80 characters of display is the approximately the maximum length search engines can display in the search results.
  • Experts suggest inclusion of the appropriate keywords in the permalink ranging between two and four that are relevant to the article.  
  • A permalink should speak about the article. The users and the search engines should instantly get an idea of what the article is going to tell by viewing its permalink. This apparently ranks the content upwards.

What are the No’s of a permalink?

It is a default setting in the WordPress or any other content management system to set a permalink if no effort is made by the user to edit it. And this is apparently a bad one sometimes including the entire title in it along with the website name. It can look like the following if left unedited.

https://mindiswild.com/?p=2349 — I
https://mindiswild.com/2020/01/09/gadgets-are-irresistible/
https://mindiswild.com/2020/01/gadgets-are-irresistible/
https://mindiswild.com/archives/2349

But the most appropriate one or an SEO friendly one is https://mindiswild.com/gadgets-are-irresistible/

Needless to say that these do not suit a website that is in a pursuit of professional excellence. The first link on the above indicates the page number on which the post is published. To highlight, there are no keywords in it to be indexed by the search engines and don’t get a better ranking for obvious reasons.

Some URLs like the second one listed above has the date of publishing included in it. Even if the article is updated at the regular intervals, it has the initial date. It is inaccurate as well at the cost of being a longer permalink.

The third example takes the entire title in the link. Though it is better than the two links before, it is not the perfect one as it is longer than the desired limit with stop words in it. In a phrase of ‘how to install a whatsapp plugin’ containing 7 words, search engines only would want to read important words such as install, whatsapp and plugin. The rest of the words are all generic and add no value except occupying space in the link. To fix such issues, edit the URL to make it shorter to have purposeful keywords in it that actually describe the article. This saves lot of space and limits the URL within 80 characters with the benefits of search engine optimization.

How to Edit a Permalink?

It is very simple to edit a permalink on wordpress websites. Just click on the title after the post is published and there appears a boxed permalink having an option to EDIT besides the box.

Click on edit to change the link. Delete the unnecessary words in the default link that is too long to handle and customize it accordingly. Make sure it is below the 80 characters mark as suggested by SEO experts. Once the correction is done, click on SAVE besides the link box and that’s it. The shortest URL possible is customized.

There are even some plugins available in the WordPress repository that customizes the URL of a site. A site that posts a lot of content on regular basis can install such plugins as it is time taking to edit the URLs of every post and page. Once a plugin in installed, it will take care of the job on an everyday purpose. Examples of such plugins are Permalink Manager by Maciej Bis.

How to install a plugin Permalink Manager to shorten URLs? 

Go to the dashboard of your website – plugins – Add new – Search for Permalink Manager – Install – Activate

That’s it! The makers claim that the plugin helps the users in controlling the URL addresses of all the custom posts, posts and pages. It also helps the visitors to automatically redirect to the new custom URLs while they try to access the old permalinks. This leads to avoiding duplicated content or 404 errors.

A short URL or a custom permalink is one of the pre-requisites of healthy SEO practices to keep your site’s marketing practices more organized and search engines optimal. Follow this simple task to mark an online identity for your site with SEO in place.

How to add search bar to a WordPress website on 20 20 theme?

Just like search engines help users in finding the necessary stuff with the relevant keywords, a search bar of a website helps its visitors in finding the required things on a website. It is not an exaggeration to say that every website requires a search bar. When a search bar is that important, let us find out, how to install a search bar on a wordpress website!

How to add a search bar on your website?

There are three different methods of adding a search bar to a website.

  • From the widget panel
  • Through a plugin

From the widget panel: The first method through which you can add a search bar to your site is through the widget panel in your site’s dashboard.

Tap on Appearance — Widgets — Search widget — Add widget — Set a title

You will find the search widget on the sidebar of your site.

Through a plugin:

We all know that plugins make our lives simple without having to go for complicated coding. You can also add a search widget through a plugin and need no technical knowledge to do this task.

This is also an automated method. You won’t need coding or technical knowledge at all.

  • Go to Plugins > Add NewIvory Search — Install — Activate — Settings — Select posts and pages on which search bar should appear — Save Form

Ivory Search Plugin: Ivory Search is an advanced search plugin designed for WordPress that allows to create unlimited new search forms in a customized manner.

They can be configured to perform different types of searches for different types of content. Users can display the search bars on different areas of a web-page such as header, footer, sidebar, menus, pages, posts, etc.

Search bar forms crucial part of a web-page on varieties of websites from e-commerce to blog sites to search for products, pages and posts of a site.

How to integrate Facebook messenger on WordPress websites?

facebook messenger adds a chatbot on your wordpress website.
Facebook messenger on wordpress websites

We all know that Facebook is not just a network of friends any more. Although it makes friends possible, there are lot more than just friends and their network. It has whopping 2.45 billion users across the globe and how can it just remain an online chitchat corner. The technology has made it possible to take business to the clients’ door step and that is through Facebook. Where there are people, take your business there.

Facebook has been adding new feathers to its cap every now and then to remain unmatched. Messenger has definitely been a value adding element to it. Since businesses have reached clients through mobiles, facebook messenger can be an exponential platform to reach clients. Many chatbots have been developed exclusively for facebook and messenger stands top of them. We all use messenger on mobiles but let us see how we can integrate facebook messenger on a wordpress website.

Whenever someone contacts a site admin on facebook messenger, an event is generated both as a lead and a contact. If facebook pixel is installed on a website, the site admin can know the conversion rate of the leads and contacts into sales. The event generated not only helps in analysis but also helps driving traffic due to the user engagement. So, this is multi-fold benefit.

We have exclusive wordpress plugins for this job!

Go to the wordpress plugin repository and type chatbot in the search box

The first plugin you find is the WP-Chatbot by Mobile Monkey, the most popular plugin in the lot.

Click on install now to install the plugin on your website

Then activate the installed plugin

How to remove “Just another WordPress site” on Twenty-Twenty theme?

customize your wordpress site's tagline by removing the default one
Remove WordPress default tagline

While struggling with the new website customizing, there are some things that make the beginners insane and “Just another WordPress site” is one such thing.  Irrespective of how beautiful the website is decorated, this one phrase spoils the entire ambience.

However, it is not a difficult task to get rid of this. This is set by default and appears on all those sites which are not customized.

Let us see how we can get rid of this annoying phrase on brand new websites:

Login to your site — Dashboard– Appearance — Customize — Site Identity – Tagline  — Remove the default tag line “Just another WordPress site” and fill it with a custom tag line.  

You also have an option not to put anything as a tag line. Just remove it.

Save the changes and click on pre-view to find the new change on your site. You will be thrilled for not finding the phrase that bothered you so far!

How to add “Coming Soon Page” to a website under construction?

Add 'coming soon' info to your website with a plugin
Coming Soon Plugin

New websites are budding up like mushrooms. Once a domain name is purchased and hosted with a WordPress or some other application it, the website starts appearing for people with a default theme in it. However, the default theme may not go along with the domain name and concept of the website.

It may look chaotic to the visitors. People may wonder ‘why would someone visit a website when it is still in the making’? The people who want to buy a new domain name keep trying for new names. If some one tries for your domain name which is under construction, they may visit the site which has a domain name that doesn’t suit the theme. Your friends also may visit the new site out of curiosity. Whoever wants to check the website may get annoyed if it is out of proportion.

To avoid this awkward situation, you can notify people that the website is under construction and will open soon. Budding entrepreneurs would really appreciate such concept but many of them don’t know how to add this to a website.

There are two ways to have this feature on your website. You can install a plugin or some themes have this as a feature in their layouts.

Through plugin:

Coming Soon Page, Under Construction & Maintenance Mode by SeedProd is the most famous plugin in this segment with one million plus active installations. If you install the plugin, it will notify the users as ‘Get Ready…Something Really Cool Is Coming Soon!

Go to the dashboard of your website.

Plugins — Add New — Search for ‘Coming Soon Page, Under Construction & Maintenance Mode by SeedProd’ in the plugin repository page

The icon indicates a high speed rocket
The coming soon plugin icon

Install and activate

Save changes after selecting the options
choose an option

Choose among the following options:

  • Disabled
  • Enable coming soon mode
  • Enable maintenance mode

Click on the 2nd option and click on save all changes. That’s it! The website will be seen with the ‘coming soon’ message for the visitors.

Through themes:

Many themes have inbuilt templates with coming soon messages. Choose the template you like and save it to get an informative page on your site while it is under construction.

It is easy to install a plugin during the construction mode. Once the build is complete, the plugin can be de-activated or deleted.

How to change a WordPress site’s tagline in Twenty-twenty theme?

It is pretty simple to change a website's tagline on 20 20 theme
Tagline specifies the nature of the website

WordPress has launched its new default theme Twenty-twenty to replace the most loved theme Twenty-Nineteen. The new theme is apparently updated and user-friendly than the earlier version.

With every version of the theme Twenty-? the features are getting better in the process of its customization nullifying the struggles of developing a website.

The twenty-twenty theme makes it possible to change the site logo, tagline, Favicon and back ground color all at once on the same page.

We have curated the necessary articles that teach about customization of Twenty-twenty theme on WordPress. We know how important is the tag line for any website as it describes about the business in a few phrases. Tag line gives a brief introduction to the kind of products or services offered on the website. So, let us see we can change the tag line of a WordPress website.

Appearance –> Customize –> Site Identity –> Write your own phrase on ‘Tag Line’ –> Publish and Preview

remove the 'just another wordpress site'and fill your own tagline
Customize the text for a tagline

The tag line starts appearing on the website. Isn’t it so easy? The twenty-twenty theme is pretty simple in customizing and hence it is widely accepted even in its beta-version. Now that it is officially launched, we hope that this article helps in learning the customization of the theme.

How to upload an image on a WordPress site and get it’s URL?

Add images or share them with image URLs on WordPress
Image URL allows you to share the image

You might have seen a couple of friends adding their image URLs from WordPress. You too want to add some but wondering “how”! so, this article is just for you!!

You may often need the URL of an image you publish on WordPress site. It may happen when you need to add this URL on twitter or Facebook. Or you can add your personal image as WhatsApp icon on your website through a WhatsApp plugin

How to add a new image to your WordPress site’s media?

Go to your WordPress site’s dashboard!

Click Media –> Tap on Library –> Add New –> Drop files to upload / Select files

You will find the new picture added to your WordPress site’s media library.

How to get the URL of an image on WordPress sites?

Go to the media library. Click on the thumb nail of the said image. This click will lead you to the image’s page in WordPress media library.

URL of the image
Link at the bottom right side

You will find a link adjacent to ‘copy link’ box and that is the URL of the image you need to share with others.

Isn’t that pretty easy? Now, go ahead and post your image as WhatsApp icon of your website!!

The 10 most required plugins categories for WordPress websites:

WordPress occupies almost 34% of market share of the global content management systems. This success ratio can be attributed to its innumerable functionalities. The CMS acquires its functionalities through the default software inclusive of it or the plugins explicitly added to it. Since, majority of the plugins are designed for WordPress, most of these code bits are meant for WordPress. However, there are some plugins which work across varied content management systems but they are not so effective as users choose a plugin on the basis of its application.

As there are thousands of plugins with unique features, it is not possible to install all of them on websites despite their utilities. User communities are often confused in choosing the most required plugins for their websites. Since we extensively write about WordPress plugins, we are often asked about the must have plugins for WordPress sites. Since this question tops the FAQs, we have decided to list the most important plugins categories for WordPress websites.

The most required plugins for any WordPress website:

Cache plugins:

Cache storage is an exclusive shortcut storage to retrieve the web pages without having to go to the main memory every time. This is essential for every website for active performance and for preventing slow loading. The more the loading time, the higher the bounce rate will be and lesser its performance is considered to be.

Leading Cache Plugins:

We have many cache plugins in the WordPress repository. However, WP super cache is the leading one with two million plus installations. WP Total Cache and WP Fastest Cache are the next popular plugins in the lot.

SEO plugins:

 Search engine optimization sounds Greek and Latin to many web users as every web-admin is not a technical person. In the pursuit of offering the best content to the users, Google sets a secret algorithm for SEO optimization which keeps changing. Every website needs to practice the SEO optimization methods to stand out of the list. Installing an SEO plugin is essential to get notified about the best mistakes of content management and to get suggested about the right practices. This information helps in attracting the Google crawlers and indexers.

Leading SEO plugins:

Out of the many SEO plugins available the leading one is the Yoast SEO with 5 million plus active installations. ALL in one SEO pack and RankMath are the most popular plugins after the initial one.

Contact plugins:

As every website need customers without whom the site is of no value, contact plugins make sure that the site admins stay in touch with the clients. There are varieties of contact plugins. They can be WhatsApp plugins, chatbots, messenger plugins or contact form plugins. The WhatsApp plugins create WhatsApp connectivity or group chat connectivity and both along with web page sharing options. The chatbots and messengers create a live chat set up. The contact forms plugin creates various forms where customers can leave their contact details for contacting the web-admins.

Leading contact plugins:

Click to chat is the leading WhatsApp plugin with 100000 plus active installations. WP Chatbot is the live messenger and Contact form 7 plugin is a forms plugin as the name suggests.

Analytics plugin:

If you know the strengths and weaknesses of your site, you can work accordingly to make it hit the targeted audience. Though google analytics are available for every site, you don’t need to virtually visit the analytics page if the plugin is added. It lets you know the sources through which your clients land on your page so that you can increase the chances.

Leading Analytics plugins:

Google Analytics Dashboard plugin for WordPress by MonsterInsights is the leading analytics plugin of the lot with 2 million plus active installations. Google Analytics Dashboard plugin for WP by ExactMetrics follows the former one to occupy the next place.

Back up plugins:

The websites may be at extreme risk of losing data when they are updated at regular intervals. They need a backup as a preventive measure in case any damage occurs. The webmasters strictly suggest a website backup before the site admins go for an update as a security precaution. The entire website may be at the risk of losing without a backup. Since every admin is not a technical mastermind to take a manual backup, we can confidently rely on a backup plugin.

Leading Backup plugins:

Updraftplus WordPress backup plugin leads the lot with 2 million plus active installations! Duplicator-WordPress Migration plugin and BackWPup-WordPress backup plugins are the next popular ones in this segment.

Security plugins:

A website is a virtual store. Just like a physical store needs security, a web store also needs security from malware and bugs. Security plugins build a safety wall against the hazardous elements with malicious intentions. Without security to your site, it seems like a compromise.

Leading security plugins:

Social sharing plugins:

 It’s time to take your business to the masses. Since the masses follow social media extensively, it is important for every website to take a plunge. In spite of reaching every platform for sharing, install a simple plugin that can do the job for you to save your precious time. Utilize the time for some other important job.

Leading social sharing plugins:

WordPress social sharing plugin-Sassy Social share is the top most plugin in the WordPress repository. The rest to follow are Social media share buttons and Social sharing icons plus WordPress Social Sharing Plugin-Social Warfare.

Page builder plugins:

Majority of the developers prefer to use page builders for website making than going for coding business. Page building plugins make website making a child’s play. It is not an exaggeration to say that many startups are using page building plugins instead of going to developers. The number of blocks used for constructing such as text, images, lists, pricing tables, headings, carts and many more. Insert the necessary block and the job is done. So, this is yet another must have plugin for WordPress websites.

Leading page builder plugins:

Elementor tops the charts undoubtedly with its free and pro versions. So far, three million installations have happened in the free version. Beaver and Divi are the next toppers in the segment.

E-commerce plugins:

Whoever want to create an online shoppe need e-commerce plugins to create products and services pages, cart page, check-out pages etc. A simple commerce plugin can make your website a selling platform. Though all websites are not selling sites, the sites meant for selling can’t ignore these.

Leading e-commerce plugins:

WooCommerce is a known plugin and not only in e-commerce, this can be called as one of the most installed plugins across categories in the WordPress repository. Although there are a couple of other plugins in this segment, they are quite farther and they need to assemble themselves with rigorous attempts to at least come closer to WooCommerce. Easy Digital Downloads follows it humbly.

Localization plugins:

 As the name suggests, a localization plugin once installed can acquire in-browser editing functionality for translating files on wordpress platform. It also helps the software developers by translating the templates and other docs with the help of exclusive tools.

Leading localization plugins:

 Loco Translate is the leading software in this segment. WP Multilang is yet another classic plugin for the same purposes.

Some people may not need a few plugins. For example, a blogger may not need WooCommerce as blogging does not need any products to be sold. People visit a blog site to know the writer’s perspective on specific topics. Page builders may also not hold good for every website. Some site owners approach developers for site making business and such people may not need page builders as they get the work done on payment. But the rest of all the other plugins are essential for almost all websites. Cache, SEO, contacts, analytics, backup, security, social promotion etc. are the crucial elements for any website to progress. Install these essential plugins on your WordPress website and stay confident and happy!!

WhatsApp plugin adds group chat on WordPress websites

Adding whatsapp group chat on wordpress website is a plugin's job!
Whatsapp group chat

The popular statement “Man is a social animal” is proven as humans always want to live in societies. The same psychology resonates when customers want to join a group on your website. However, if you don’t allow them to form a group, they may lose the trust factor in your brand. But it is not too difficult to create a group chat for your clients. A WhatsApp plugin can add group chat on WordPress websites.

Not every WhatsApp plugin can add a group chat feature.

The only WhatsApp plugin with share option is Click to chat, a renowned software to add WhatsApp connectivity for WordPress and so is the group chat.

Clients feel secure when they are in a group. So, make it available for the users by installing the click to chat on your WordPress website.

Now, let us see how one can add a group chat feature to WordPress websites!

How to add group chat to WordPress websites with a WhatsApp plugin?

Install the click to chat plugin from the WordPress repository and activate it by adding your WhatsApp no to it in the settings page of the plugin. Once the plugin is added, it will appear under the plugins section of the dashboard.

Tap on click to chat

Tick the Enable Group box

a simple whatsapp plugin can add group chat feature to a wordpress website
Enabling group chat

Add WhatsApp group ID retrieved from the settings page from the WhatsApp interface

Save changes after the group id is added and a group is formed.

Add the group id by retrieving from whatsapp settings page and enjoy the group chat feature
Group chat enabled

Add a pre-filled text of your choice and enjoy group chat feature inclusive of WhatsApp on your WordPress site. It has unlimited sharing options as well.

With this you can stay together with the client community at the convenience of staying away. If you still have any difficulty using this feature, get into the ‘read more’ section besides every element of the click to chat interface and it will easily guide you with user-friendly instructions. Click to chat is the only WhatsApp plugin to have the group chat feature at the convenience of having WhatsApp on your WordPress website.