Writing content for articles is not a new thing! Millions of articles were written by thousands of writers so far. But those writers never struggled for SEO keywords as the current generation writers do. It is because, earlier, articles were published in books, newspapers, magazines etc. The writers were free to choose their topics and patterns of writing as these print publications had no need to pass through search engine crawlers. It is actually sickening to STUFF inappropriate words in your article abruptly on the name of keywords to attract search engines and almost every writer feels this. It is just an obstacle to the flow of thoughts or words and the writers get restricted with keyword practices. But how far is it fair?
Why do search engines require keywords?
Google wants its users to get the right information for whatever topic they browse. It always wants to make the best article or a piece of content appear for the users. Google’s artificial intelligence (AI) is equipped in such a way that it almost thinks like a human being. Suppose, a user clicks on an article and quits it after a few seconds without completing the reading, Google understands that the article does not have the necessary stuff the user is looking for and it ranks down the article.
In the process of identifying the best content for users, Google tries to measure the relevance of the article to the title by checking the keyword density. Since Google’s AI cannot read and understand an article, it tries to pick the words matching the relevant keywords of the article. As far as Google’s AI has progressed, this is the best practice, isn’t it?
Can an article with keywords everywhere rank for sure?
The answer would be a big NO! There are web-admins who frame write-ups with stuffed keywords and LSI keywords although it doesn’t make sense just to attract search engine crawlers. But it is GOOGLE! It deciphers the ill intent and will penalize such practices. The big head needs uniqueness and identifies it basing on many associated elements such as bounce rate, average time spent etc. Few users read a write-up completely and it ranks the content up. Similarly, it never encourages plagiarism and pulls its wrath for such attempts.
Why are keywords and LSI keywords stuffed in content?
Online web businesses need visitors for user engagement on their sites. You know how difficult it is to market a product or a service these days. Few website managers follow all kinds of means to attract users. Customers are even engaged through Whatsapp as a platform through whatsapp plugins on websites. They stuff keywords everywhere to get into the crawl of search engines. If the entire article is filled with keywords from beginning to the end, does it rank top? It doesn’t matter to the web big brother!! Google is aware that asymmetrically scattered keywords are usually part of genuine articles. In the urge of gaining more customers, web managers marketing people follow standard operating procedures to be SEO friendly.
It’s a simple fact that 100 articles posted on a particular topic won’t all of them be on top but marketing matters be it paid or organic. A highly ‘l stuff can only achieve potential leads or else unnecessarily increase the bounce rate.
How result oriented are the keyword finders?
I don’t mean to say that keywords are not required for an article. The right keyword at the right place to ascertain the right meaning to add value to customers’ interest! It apparently ranks up! Keywords should be an integral part of the article to communicate the actual topic to the reader. But they should not dominate the write-up just to attract the search engines.
Keyword finders have undoubtedly got value in finding appropriate keywords. But ultimately, the relevance of the article is a win-win strategy that never fades off. There is no particular strategy to earn readers’ interest. You need a genuine intent in posting the stuff in your client’s best interest.
A genuine article focusing on the title automatically has the right SEO keywords without artificially stuffing. English language experts drop their jaws reading those illegible pieces of framed words published on the name of articles. In spite of posting stuff to attract search engines, experts suggest posting meaningful content to add value to the users.
Conclusion:
SEO keywords win the race but actual products and services grow your online businesses. So, choose your take wisely!!
Don’t forget to leave your feedback for this article as it has been written with no particular SEO strategies! Just a genuine intent to help the readers with the right approach!!