FaceBook Analytics for Click to Chat Plugin

If Facebook Analytics is installed on your website, when the user clicks on any style it will create an event in Facebook Analytics.

Click to Chat plugin won’t install the Facebook Analytics. 
One of the simple plugin to install Facebook Analytics on WordPress Website.

To Enable this feature, check ‘Facebook Analytics’ option at “Click to Chat” plugin settings 

This plugin creates an event at Facebook Analytics, but not on Facebook Pixel.

By default, this plugin creates an event with the event name and three customer parameter.

  • Event Name  ->  Click to Chat
  • Custom Parameter 1  ->  Name: Category, Value: Click to Chat
  • Custom Parameter 2  ->  Name: Action, Value: Click 
  • Custom Parameter 3  ->  Name: label, Value: {{url}}
    {{url}} is a placeholder, will be replaced with the current page URL where the action took place.

To change the event name, custom parameter name, value

Navigate from Click to Chat -> Customize Style 

And Can change the values at ‘Facebook Analytics’ section.

We can view the analytics event in Facebook Analytics Dashboard.

To view Facebook Analytics

fb analytics
Screenshot from Facebook analytics – Event Debugging section