Free Version : The plugin calls gtag_report_conversion function i.e. the Google Ads Conversion function.
PRO Version : Creates Google Ads Conversion event, based on the given conversion id, conversion label.
Enable Google Ads Conversion
Navigate to Click to Chat -> other settings – Analytics. Check/tick “Google Ads Conversion”.
Free Version: This feature requires adding JavaScript code on your website i.e. gtag_report_conversion function.
If this option is enabled, whenever a user clicks on WhatsApp, the plugin calls the gtag_report_conversion function. ( make sure gtag_report_conversion is already setup on your website)
Note: Please set up Google ads(Global Site Tag), Conversation code(Event snippet). The plugin won’t install Google Ads. It just calls the ‘gtag_report_conversion’ whenever a user clicks on the WhatsApp icon/button.
PRO
Creates Google Ads Conversion event, based on the given conversation id, label. No need to add the gtag_report_conversion function. No need to install the Conversation Code (Event snippet). The plugin will handle this.
If the Google ads Conversion option is enabled and Conversion Id, Label is added, the plugin will create a conversion. (in PRO: No need to add gtag_report_conversion function)
Conversion ID, Conversion Label is available on Google Ads Conversion at Tag Setup session.
Note: Please set up Google ads(Global Site Tag) on your website.