Call gtag_report_conversion function

The Click to Chat plugin integrates Google Ads Conversion tracking for WhatsApp clicks, Available in both Free and PRO versions.

Free Version – The plugin calls the gtag_report_conversion function, i.e., the Google Ads Conversion function.
PRO Version – Creates a Google Ads Conversion event based on the given conversion ID and conversion label.

To Enable Google Ads Conversion
Navigate to Click to Chat → Analytics → Google Ads Conversion. Enable Google Ads Conversion, enter the Conversion ID and Conversion Label, then click Save.

Free Version

The Free version calls the gtag_report_conversion function when the WhatsApp button is clicked.

If this option is enabled, whenever a user clicks on WhatsApp, the plugin calls the gtag_report_conversion function. ( make sure gtag_report_conversion is already setup on your website.)

Note: Please set up Google Ads (Global Site Tag) and conversion code (Event snippet). The plugin won’t install Google Ads. It calls gtag_report_conversion whenever a user clicks the WhatsApp widget.

PRO Version

The Pro version creates a Google Ads conversion event using the provided Conversion ID and Conversion Label. There is no need to add the gtag_report_conversion function or the conversion event snippet; the plugin handles the event.

Google Ads Conversion settings with Conversion ID and Conversion Label
Add the Conversion ID and Conversion Label

When Google Ads Conversion is enabled and both values are added, the plugin creates a conversion when a visitor clicks to chat.

The Conversion ID and Conversion Label are available in the tag setup for your Google Ads conversion action.
Note: Make sure the Google tag is installed on your website.