Google Ads Conversion for Click to Chat Plugin

Click to Chat helps us to track WhatsApp interactions as Google Ads Conversions, making it easier to measure campaign performance and user engagement.

How it Works:

When a user clicks on the WhatsApp button, the plugin triggers a Google Ads Conversion event using the provided Conversion ID and Conversion Label.

Enabling Google Ads Conversion:

Navigate to: Click to Chat → Other Settings – Analytics – Google Ads Conversion

  • Enable the “Google Ads Conversion” option.
  • Add Conversion ID and Conversion Label (we can find them in our Google Ads account under the Tag Setup section).

Note: Ensure we have the Global Site Tag (gtag.js) installed on our website for conversions to be tracked properly.


PRO Version Benefits:

  • In the PRO Version, the plugin automatically sends the Google Ads Conversion event without requiring us to set up or call the gtag_report_conversion function manually.
  • This streamlines tracking and ensures accurate conversion reporting with minimal setup.

Using Click to Chat’s Google Ads Conversion integration, we can easily monitor the effectiveness of our ads and optimize our marketing strategies based on real user actions.


Additional Resources

Create Event from Google Tag Manager using dataLayer – send to Google analytics – Click to Chat

Setting up Meta Pixel Event Tracking with ‘Click to Chat’

Webhooks

Event Tracking for WhatsApp Button with Click to Chat Plugin in Google Analytics

12 thoughts on “Google Ads Conversion for Click to Chat Plugin”

  1. Hello, this feature is so useful and can be better if possible to add a tag of google ads, like conversion Id and label of conversion.

  2. Great feature as mentioned, it woudl be great to add the conversion Id and label of conversion.

  3. Hello,
    as “conversion” do you mean: click on whatsapp or message sent by the user?
    Thanks

      1. Thanks for your explanation. Is possible to enable enhanced tracking conversion and get the phone number?

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